Forget media training, says Elizabeth Hughes. Instead, focus on learning about the media, how they operate and what they need – just as you would with any other relationship.
If you think the media are out to get you – you’re wrong. And on the rare occasion they are, you probably deserve it. I have heard countless times variations...
Spark Digital principal solutions specialist John Pratt is warning that local government is falling far out of step with the way community members want to engage with their councils.
He says local authorities need to communicate in customers’ media of choice if they’re going to have any show of meeting their expectations.
According...
