By Elizabeth Hughes –Elizabeth Hughes Communication.
Imagine going on a date with local government.
Local government dating profile: His* photo is slightly out of focus (he’s new to selfies). Clearly visible in the background is a pile of clothes he tried on and discarded before finally deciding that the polo shirt would send the...
Why council communications are like undergarments.
by ELIZABETH HUGHES – Elizabeth Hughes Communication.
Remember when our mothers told us not to leave the house without clean underwear, “in case you get run over by a bus”? This advice was less about the horror of being injured or maimed, and way more about being prepared. When...
Local Government 101 columnist Elizabeth Hughes says that every three years from December to April she gets asked by potential local government candidates for advice on how to get elected to council. Here’s her take.
In my experience, potential candidates come at the idea from one of two perspectives: externally driven and internally...
Forget media training, says Elizabeth Hughes. Instead, focus on learning about the media, how they operate and what they need – just as you would with any other relationship.
If you think the media are out to get you – you’re wrong. And on the rare occasion they are, you probably deserve it. I have heard countless times variations...
