Downer, one of New Zealand’s oldest companies, is introducing a new brand across its operations together with a new brand message: Relationships creating success. CEO of Downer New Zealand Cos Bruyn says the new brand is part of a broader strategy to focus on the success of its customers.
He says Downer’s tyre tread symbol has served the company well since it was introduced about 15 years ago but the company is now much more than that.
The new Downer brand is being rolled out progressively across the company’s sites, vehicles and uniforms.
This article was first published in the May 2015 issue of NZ Local Government Magazine.