The New Zealand Motor Caravan Association (NZMCA) strategy to drive domestic tourism to our country’s regions is picking up pace. This summer, the association has unveiled new initiatives to encourage its almost 90,000 individual members to stop and spend time in the off-the-beaten-track areas often overlooked by mainstream tourism.
As a key part of its ‘Your Summer Sorted’ promotion to its membership, the NZMCA has put a major focus on walking tracks and cycling trails in the regions – two activities which are of high interest to many NZMCA members.
NZMCA CEO Bruce Lochore says while much of the tourist industry’s promotion targets international visitors, we shouldn’t lose sight of the fact that domestic tourism still generates more revenue overall and, importantly, in all but a few regions.
Currently about 60 percent (some $23 billion) of New Zealand’s tourism receipts come from domestic tourists. That’s why back in 2014, the NZMCA launched its ‘Off The Beaten Track’ strategy to ensure that all parts of the country – not just the traditional tourist hotspots – benefitted from the tourism boom.
The strategy focuses on the promotion of the NZMCA’s 53-strong network of Motorhome Friendly Towns; with ongoing promotion of events and activities – at no cost to the participating towns.
For more information on how the NZMCA’s Motorhome Friendly Towns scheme can benefit your region, contact: Judy Murray, 09 298 5466, ext 707.
Little Tapawera, in the Nelson region, is one of many off-the-beaten track locations benefitting from NZMCA members’ attendance at local events.
This article was first published in the March 2019 issue of NZ Local Government Magazine.