BULLER DISTRICT COUNCIL initiates a campaign to entice Canterbury retirees to move to Westport. The first steps include the installation of a billboard (pictured) on one of the busiest roads in Christchurch, says Buller mayor Garry Howard. There’s also a new website (www.movetowestport.co.nz) which includes videos of recently relocated retirees, a Buller Guide to Living Well that covers information about healthcare, services, opportunities and things to do in the district. Analytics on the website show 100 visits on day one, and 200 Facebook ‘likes’ in a 48-hour period.
This article was first published in the July 2015 issue of NZ Local Government Magazine.